Arnab Dutta &Amp; T E Narasimhan

Stories by Arnab Dutta &Amp; T E Narasimhan

How India shopped online this festive season

How India shopped online this festive season

Rediff.com   8 Nov 2018

What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan.

Social media stirs the Bollywood plot

Social media stirs the Bollywood plot

Rediff.com   8 Nov 2018

Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.

How will brands cut through the clutter to reach their audience?

How will brands cut through the clutter to reach their audience?

Rediff.com   4 Nov 2018

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.

Tatas' JV puts life back into Sanand plant with 2 new models

Tatas' JV puts life back into Sanand plant with 2 new models

Rediff.com   4 Nov 2018

According to experts, Tata Tiago JTP and Tigor JTP -- a sedan and hatchback -- are not only powerful and faster than every other car in the segment, but also in the segment above, including their peers Maruti Baleno RS, Volkswagen Polo and others.

All you want to know about green crackers

All you want to know about green crackers

Rediff.com   2 Nov 2018

The non-viability of green crackers may pave the way for e-crackers.

SC verdict brings relief for Sivakasi's firework manufacturers

SC verdict brings relief for Sivakasi's firework manufacturers

Rediff.com   24 Oct 2018

About 1,070 units in Sivakasi can manufacture fireworks worth Rs 6,000-9,000 crore.

After 2 years, Micromax returns to top 5 in smartphone sales

After 2 years, Micromax returns to top 5 in smartphone sales

Rediff.com   24 Oct 2018

But this could be shortlived as the rise has been buoyed on Chhattisgarh assembly poll freebies

Hyundai brings back Santro 3 years after shelving it

Hyundai brings back Santro 3 years after shelving it

Rediff.com   19 Oct 2018

The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Think Xiaomi. Think T-shirts. TVs. Suitcases...

Rediff.com   14 Oct 2018

Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.

The truth about Made in India handsets

The truth about Made in India handsets

Rediff.com   9 Oct 2018

Industry estimates suggest that the extent of value addition in the handset space remains at a mere 10 per cent. That effectively means, value-wise 90 per cent of all components used in making a handset continues to be imported.

Consumer firms stare at a damp festive season

Consumer firms stare at a damp festive season

Rediff.com   5 Oct 2018

Almost 40 per cent of a durable company's sales are achieved during the festival season

In 2019, salary hike in India may be among the highest in A-Pac

In 2019, salary hike in India may be among the highest in A-Pac

Rediff.com   5 Oct 2018

The estimated 10 per cent average hike in 2019 is at par with the actual rate of increase in the previous three calendar years in India

Kerala beckons tourists: We're open!

Kerala beckons tourists: We're open!

Rediff.com   4 Oct 2018

Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.

From Samsung to Vivo, all major smartphone cos are keen on Bharat

From Samsung to Vivo, all major smartphone cos are keen on Bharat

Rediff.com   3 Oct 2018

As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.

Amul shifts focus to dark chocolates to regain market share

Amul shifts focus to dark chocolates to regain market share

Rediff.com   3 Oct 2018

With launch of second plant in Gujarat, company gets ready to take on peers

Can Kurkure twist Indian snack market to Pepsi's advantage?

Can Kurkure twist Indian snack market to Pepsi's advantage?

Rediff.com   30 Sep 2018

PepsiCo is now betting aggressively on Kurkure, as its offering goes more and more local in its branded snacks.

Why Indian companies now prefer online launches

Why Indian companies now prefer online launches

Rediff.com   26 Sep 2018

What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.

PSLV-C42 launch begins ISRO's new mission

PSLV-C42 launch begins ISRO's new mission

Rediff.com   16 Sep 2018

Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.

From cow's milk to frozen veggies, Patanjali's product range gets wider

From cow's milk to frozen veggies, Patanjali's product range gets wider

Rediff.com   14 Sep 2018

Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre

Will iPhone XR manage to revive Apple's fortune in India?

Will iPhone XR manage to revive Apple's fortune in India?

Rediff.com   14 Sep 2018

Costlier offers, high import duties and a realignment of its business and distribution continue to dent iPhone sales in India in 2018